Mango—Spain’s second largest exporter of fashion — and Shakira’s Barefoot Foundation are launching a small collection of solidarity T-shirts inspired by the official FIFA World Cup anthem “Waka Waka.” Profits from the sales of the “Waka Waka” T-shirt will be donated to initiatives for elementary education in South Africa. One of the schools to receive the profits is the South Africa East Observatory School, also supported by UNICEF, which cares for children who have been orphaned or displaced by civil war or by the loss of their parents to AIDS. A total of four t-shirts, two models for women and two models for men, bearing the printed slogans “Waka Waka” and “This Time for Africa,” have been exclusively designed for the occasion. The models will go on sale at all Mango stores, and via its webpage from June 10.
Shakira, who is originally from Barranquillas, Colombia, created the Barefoot Foundation to seek education and nutrition opportunities for vulnerable and displaced children in Colombia and the rest of the world, in order to produce citizens committed to peaceful co-existence. About the T-shirt initiative, she says, “The true spirit of this World Cup involves making a lasting contribution. We can add to the legacy of this historic moment a platform committed to providing quality education for the children of South Africa and to ending poverty and inequality wherever they exist.” All proceeds will be donated directly to the Barefoot Foundation, which will allocate the funds to selected schools in South Africa.
The artist considers the World Cup event as an emblem of the integration of different cultures and explained that “Waka Waka” tries to represent the African spirit. Shakira explains, “I grew up dancing to African and Afro-Colombian rhythms in my country. I believe that we are all bound to Africa by an umbilical cord, and this song has sounds from Cameroon and sounds from the Caribbean. [. . .] It is a syncretism of many influences, all connected to Mother Africa.”
Shakira sung “Waka Waka (This Time for Africa),” on June 10, 2010, in Johannesburg during the official opening concert, here are the few snaps while ceremony when made the Africa Live in Soccer with Waka Waka...
Shakira will sing once more at closing ceremony of FIFA Football World Cup 2010 on July 11.